{"id":108306,"date":"2025-10-23T11:44:01","date_gmt":"2025-10-23T11:44:01","guid":{"rendered":"https:\/\/www.simscale.com\/?page_id=108306"},"modified":"2025-12-04T08:42:42","modified_gmt":"2025-12-04T08:42:42","slug":"npd-acceleration","status":"publish","type":"page","link":"https:\/\/www.simscale.com\/use-cases\/npd-acceleration\/","title":{"rendered":"NPD Acceleration"},"content":{"rendered":"\n<div class=\"gb-element-a1ba63a4\" style=\"--inline-bg-image: url(https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/product-background-svg.svg)\">\n<div class=\"gb-element-3e3f3809\">\n<div class=\"gb-element-d62f41e5\">\n<div class=\"gb-element-b775d3a3\">\n<h1 class=\"gb-text gb-text-39d788ad\">NPD Acceleration<\/h1>\n\n\n\n<h2 class=\"gb-text gb-text-58a14c4d\">Create and Launch New Products Faster<\/h2>\n\n\n\n<p class=\"gb-text gb-text-583ec0c2\">Developing new products is risky and time-consuming. Traditional R&amp;D limits exploration to a handful of designs, leading to late-stage failures and missed market windows. To compete, you need to test more ideas, faster, and with greater confidence.<\/p>\n\n\n\n<a class=\"gb-text gb-text-830cabc9\" href=\"https:\/\/www.simscale.com\/request-demo\/\">Talk to an expert<\/a>\n\n\n\n<div class=\"gb-element-69caf842\">\n<div>\n<img loading=\"lazy\" decoding=\"async\" width=\"109\" height=\"33\" class=\"gb-media-24b6e220\" alt=\"G2 Ratings\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/09\/g2crowd_icon_updated.svg\" title=\"g2crowd_icon_updated\"\/>\n<\/div>\n\n\n\n<div>\n<img loading=\"lazy\" decoding=\"async\" width=\"119\" height=\"47\" class=\"gb-media-2a5022e5\" alt=\"Capterra Rating\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/08\/Capterra.svg\" title=\"Capterra\"\/>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-865bfb3b\">\n<img loading=\"lazy\" decoding=\"async\" width=\"1326\" height=\"846\" class=\"gb-media-7029e06d\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/npd-acceleration-header-2.webp\" alt=\"NPD acceleration\" title=\"npd-acceleration-header\" srcset=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/npd-acceleration-header-2.webp 1326w, https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/npd-acceleration-header-2-300x191.webp 300w, https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/npd-acceleration-header-2-1024x653.webp 1024w, https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/npd-acceleration-header-2-768x490.webp 768w\" sizes=\"auto, (max-width: 1326px) 100vw, 1326px\" \/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-4d208391\">\n<div class=\"gb-element-6b5cc397\">\n<img loading=\"lazy\" decoding=\"async\" width=\"146\" height=\"11\" class=\"gb-media-9012e5aa\" alt=\"zaha hadid architects logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2022\/10\/zaha-hadid.svg\" title=\"zaha-hadid\"\/>\n<\/div>\n\n\n\n<div class=\"gb-element-92c26ff5\">\n<img loading=\"lazy\" decoding=\"async\" width=\"97\" height=\"18\" class=\"gb-media-f2fb4da1\" alt=\"easee logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2023\/10\/easee_logo.svg\" title=\"easee_logo\"\/>\n<\/div>\n\n\n\n<div class=\"gb-element-832d3603\">\n<img loading=\"lazy\" decoding=\"async\" width=\"101\" height=\"16\" class=\"gb-media-be651ba0\" alt=\"mitsubishi logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2022\/10\/mitsubishi.svg\" title=\"mitsubishi\"\/>\n<\/div>\n\n\n\n<div class=\"gb-element-85cba195\">\n<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"35\" class=\"gb-media-a5f8135a\" alt=\"Rimac logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2024\/09\/logo_rimac_testimonials.svg\" title=\"logo_rimac_testimonials\"\/>\n<\/div>\n\n\n\n<div class=\"gb-element-784db254\">\n<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"19\" class=\"gb-media-5d344622\" alt=\"Magna-logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2022\/11\/Magna-logo.svg\" title=\"Magna-logo\"\/>\n<\/div>\n\n\n\n<div class=\"gb-element-92efb98b\">\n<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"25\" class=\"gb-media-342c01ac\" alt=\"thornton tomasetti logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2022\/10\/thornton-tomasetti.svg\" title=\"thornton-tomasetti\"\/>\n<\/div>\n\n\n\n<div class=\"gb-element-dce2c66b\">\n<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"26\" class=\"gb-media-06b084ce\" alt=\"sweco logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2022\/10\/sweco.svg\" title=\"sweco\"\/>\n<\/div>\n\n\n\n<div class=\"gb-element-8ed96aac\">\n<img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"25\" class=\"gb-media-35cbc4ce\" alt=\"aqseptence group logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2022\/10\/aqseptence.svg\" title=\"aqseptence\"\/>\n<\/div>\n\n\n\n<div class=\"gb-element-5afa7c0b\">\n<img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"24\" class=\"gb-media-c261dcfe\" alt=\"johnson &amp; johnson logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2022\/10\/johnson-johnson.svg\" title=\"johnson-johnson\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-b1904b06\">\n<div class=\"gb-element-31350e07\">\n<h2 class=\"gb-text gb-text-6c86e55c\">Outcomes you can expect<\/h2>\n<\/div>\n\n\n\n<div class=\"gb-element-06a3de8a\">\n<div class=\"gb-element-e9b5ddfd\">\n<img loading=\"lazy\" decoding=\"async\" width=\"89\" height=\"68\" class=\"gb-media-8af61f25\" alt=\"Respond Faster Icon\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/09\/respond-faster-icon.svg\" title=\"respond-faster-icon\"\/>\n\n\n\n<h3 class=\"gb-text gb-text-88cc7a2e\">Faster time-to-market<\/h3>\n\n\n\n<p class=\"gb-text gb-text-2aed08a5\">Dramatically compress design, testing, and validation cycles to move from concept to launch in a fraction of the time.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-d6fa4c72\">\n<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"68\" class=\"gb-media-46873b56\" alt=\"Increase Win Rates\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/09\/increase-win-rates-icon.svg\" title=\"increase-win rates-icon\"\/>\n\n\n\n<h3 class=\"gb-text gb-text-f8d06138\">Higher success rates<\/h3>\n\n\n\n<p class=\"gb-text gb-text-b98a69db\">Eliminate weak concepts early with rapid, AI-driven performance validation, ensuring R&amp;D resources are focused on winning designs.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-b5528dae\">\n<img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"68\" class=\"gb-media-5392495c\" alt=\"Increased Innovation\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/increased-innovation.svg\" title=\"increased-innovation\"\/>\n\n\n\n<h3 class=\"gb-text gb-text-57e77704\">Increased innovation<\/h3>\n\n\n\n<p class=\"gb-text gb-text-3b0cdb63\">Explore a vastly larger design space to uncover novel, high-performing solutions that traditional, sequential methods would miss.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-8b463dd1\">\n<img loading=\"lazy\" decoding=\"async\" width=\"78\" height=\"70\" class=\"gb-media-865f6bb3\" alt=\"Diversified Portfolios\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/diversified-portfolios.svg\" title=\"diversified-portfolios\"\/>\n\n\n\n<h3 class=\"gb-text gb-text-e8e8071c\"><strong>Diversified portfolios<\/strong><\/h3>\n\n\n\n<p class=\"gb-text gb-text-c7b6170c\">Lower the risk and cost of exploring new product lines, enabling you to diversify your portfolio and respond to new market opportunities.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-ad9868df\">\n<div class=\"gb-element-47b3746b\">\n<p class=\"gb-text gb-text-6ed602d1\">How it works<\/p>\n\n\n\n<h2 class=\"gb-text gb-text-a2b9338e\">SimScale reduces R&amp;D costs with AI-enhanced simulation workflows that target the most expensive parts of the development cycle<\/h2>\n<\/div>\n\n\n\n<div class=\"gb-element-68369626\">\n<div>\n<h3 class=\"gb-text\">Generative workflows<\/h3>\n\n\n\n<p class=\"gb-text\">Instantly create thousands of design concepts based on your specified constraints. Move beyond human intuition to discover novel, high-performing designs, filling your innovation pipeline with promising candidates from the start.<\/p>\n<\/div>\n\n\n\n<div>\n<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" class=\"gb-media-23d3d9f1\" alt=\"Generative workflows\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/generative-workflows-2.webp\" title=\"generative-workflows\" srcset=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/generative-workflows-2.webp 1280w, https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/generative-workflows-2-300x169.webp 300w, https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/generative-workflows-2-1024x576.webp 1024w, https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/generative-workflows-2-768x432.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-c1edc896\">\n<div class=\"gb-element-9ba24c6e\">\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/09\/physics-ai-models.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"gb-element-0875f769\">\n<h3 class=\"gb-text\">Physics AI acceleration<\/h3>\n\n\n\n<p class=\"gb-text\">Filter and rank thousands of generated concepts in seconds using pre-trained AI models. Eliminate weak designs automatically based on predicted performance, ensuring your engineering team only spends time on the most viable options.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-93052e11\">\n<div>\n<h3 class=\"gb-text\">Parallel exploration<\/h3>\n\n\n\n<p class=\"gb-text\">Test hundreds of virtual variants simultaneously in the cloud without being limited by on-premise compute hardware. This massive parallelization compresses R&amp;D cycles from months to days, giving you a decisive speed advantage.<\/p>\n<\/div>\n\n\n\n<div>\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/parallel-exploration.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-8c9535f9\">\n<div class=\"gb-element-e440804e\">\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/frontend-assets.simscale.com\/media\/2025\/10\/reusable-templates.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"gb-element-7073ab23\">\n<h3 class=\"gb-text\">Reusable templates<\/h3>\n\n\n\n<p class=\"gb-text\">Apply proven simulation processes to new product lines with a single click. Capture expert knowledge in reusable templates to ensure consistency and speed as you diversify your portfolio and enter new markets.<\/p>\n\n\n\n<p class=\"gb-text\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-ab64904f\">\n<div class=\"gb-element-03cb6f6e\">\n<div class=\"gb-element-c6435b72\">\n<div class=\"gb-element-34102152\">\n<div class=\"gb-element-f33732d6\">\n<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" class=\"gb-media-aad3b9d0\" alt=\"massimo savi\" title=\"Massimo Savi-256x256\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2022\/06\/Massimo-Savi-256x256-1.png\" srcset=\"https:\/\/frontend-assets.simscale.com\/media\/2022\/06\/Massimo-Savi-256x256-1.png 256w, https:\/\/frontend-assets.simscale.com\/media\/2022\/06\/Massimo-Savi-256x256-1-150x150.png 150w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/>\n<\/div>\n\n\n\n<div>\n<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"50\" class=\"gb-media-e63e0e4d\" alt=\"itw logo\" src=\"https:\/\/frontend-assets.simscale.com\/media\/2023\/07\/testimonial-itw-logo.png\" title=\"testimonial-itw-logo\"\/>\n\n\n\n<p class=\"gb-text gb-text-f327cdf6\">\u201cThe key advantage of using SimScale for us is to extract fast design insights at the early stages. We can then arrive at a final design faster and have more confidence when moving to the physical prototyping stage.\u201d<\/p>\n\n\n\n<p class=\"gb-text gb-text-7da8f63e\">Massimo Savi<\/p>\n\n\n\n<p class=\"gb-text gb-text-580ede61\">Mechanical Engineer at ITW Automotive<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-bc481617\">\n<div class=\"gb-element-a22e8938\">\n<h2 class=\"gb-text gb-text-37d92550\">Learn more<\/h2>\n<\/div>\n\n\n\n<style>\n.gb-query-faade8d9 {\n  display: flex;\n  padding-left: 10%;\n  padding-right: 10%;\n}\n@media (max-width: 767px) {\n  .gb-query-faade8d9 {\n    display: grid;\n    grid-template-columns: 1fr;\n    row-gap: 20px;\n  }\n}\n.gb-looper-424c746c {\n  column-gap: 24px;\n  display: grid;\n  grid-template-columns: repeat(3, minmax(0, 1fr));\n}\n@media (max-width: 767px) {\n  .gb-looper-424c746c {\n    display: grid;\n    grid-template-columns: 1fr;\n    row-gap: 20px;\n  }\n}\n.gb-loop-item-080f3ab5 {\n  background-color: #ffffff;\n  border: 1px solid #e5e5e5;\n  border-radius: 4px;\n}\n.gb-element-7ccd72ab {\n  align-items: flex-end;\n  aspect-ratio: 68\/27;\n  background-blend-mode: normal;\n  background-image: var(--inline-bg-image);\n  background-position: center;\n  background-repeat: no-repeat;\n  background-size: cover;\n  display: flex;\n  object-fit: cover;\n  border-bottom: 1px solid #e5e5e5;\n}\n.gb-text-d0b35a45 {\n  background-color: #ffffff;\n  color: #333333;\n  font-size: 17px;\n  font-weight: 700;\n  margin-bottom: 0px;\n  margin-top: 0px;\n  padding: 12px;\n}\n.gb-text-d0b35a45 a {\n  color: #333333;\n}\n<\/style>\n<div class=\"gb-query-faade8d9\"><div class=\"gb-looper-424c746c\">\n<div class=\"gb-loop-item gb-loop-item-080f3ab5 post-107710 post type-post status-publish format-standard has-post-thumbnail hentry category-engineering-ai category-physics-ai tag-agentic-engineering tag-artificial-intelligence tag-design-exploration tag-digital-twin tag-generative-design tag-generative-engineering tag-optimization\">\n<div class=\"gb-element-7ccd72ab\" style=\"--inline-bg-image: url(https:\/\/frontend-assets.simscale.com\/media\/2025\/09\/applications-of-ai-in-engineering.png)\"><\/div>\n<h3 class=\"gb-text gb-text-d0b35a45\"><a href=\"https:\/\/www.simscale.com\/blog\/engineering-applications-of-artificial-intelligence\/\">Real World Engineering Applications of Artificial Intelligence<\/a><\/h3>\n<\/div>\n<div class=\"gb-loop-item gb-loop-item-080f3ab5 post-64108 page type-page status-publish has-post-thumbnail hentry\">\n<div class=\"gb-element-7ccd72ab\" style=\"--inline-bg-image: url(https:\/\/frontend-assets.simscale.com\/media\/2023\/02\/20230202-cs-itw-anchor-clip.png)\"><\/div>\n<h3 class=\"gb-text gb-text-d0b35a45\"><a href=\"https:\/\/www.simscale.com\/customers\/itw-accelerates-development-fastening-components\/\">ITW Accelerates the Development of Fastening Components<\/a><\/h3>\n<\/div>\n<div class=\"gb-loop-item gb-loop-item-080f3ab5 post-49494 page type-page status-publish has-post-thumbnail hentry\">\n<div class=\"gb-element-7ccd72ab\" style=\"--inline-bg-image: url(https:\/\/frontend-assets.simscale.com\/media\/2022\/03\/silent-aire-feature.jpg)\"><\/div>\n<h3 class=\"gb-text gb-text-d0b35a45\"><a href=\"https:\/\/www.simscale.com\/customers\/silent-aire-cuts-its-product-development-and-testing-time-by-half\/\">Silent-Aire&nbsp;cuts their product development and testing time and cost by half<\/a><\/h3>\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NPD Acceleration Create and Launch New Products Faster Developing new products is risky and time-consuming. Traditional...","protected":false},"author":193,"featured_media":107857,"parent":107927,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"templates\/template-hw-blank.php","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"class_list":["post-108306","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.simscale.com\/wp-json\/wp\/v2\/pages\/108306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simscale.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.simscale.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.simscale.com\/wp-json\/wp\/v2\/users\/193"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simscale.com\/wp-json\/wp\/v2\/comments?post=108306"}],"version-history":[{"count":0,"href":"https:\/\/www.simscale.com\/wp-json\/wp\/v2\/pages\/108306\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.simscale.com\/wp-json\/wp\/v2\/pages\/107927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simscale.com\/wp-json\/wp\/v2\/media\/107857"}],"wp:attachment":[{"href":"https:\/\/www.simscale.com\/wp-json\/wp\/v2\/media?parent=108306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}